hi, im Juhi!

Open to work

I’m currently designing at Accolade, a multifamily operations platform focused on making a complex industry easier to manage.

Previously, I built a Y Combinator-backed Accounting product from 0→1, shaping the product, UX, design system, and visual direction from the ground up.

With a background in visual and brand design, I bring together systems thinking, storytelling, and visual clarity. I’ve also worked with 10+ brands across technology, lifestyle, food, and hospitality.

# Workflow toolbox

Work

experience.

# Accolade

Accolade

Product designer

May 2025-Present

# Finlens - Y Combinator

Finlens

Product designer

Jan 2024-Apr 2025

# Fluorescent

Fluorescent

Brand strategist & designer

Aug 2023-Dec 2024

# Accolade

&Tonic Media

Brand strategist & designer

Apr 2022-Jul 2023

Selected

work.

all work

Things im really good at

(& happy to prove).

write something about ux

UX Design.

write something about ui

UI Design.

Need a identity?

Branding.

Going from zero to launch?

0 to 1 Product design.

Every new screen means redesigning the same button again?

Design systems.

When i’m not

Designing.

# Article

Why every product needs friction?

Sept 2026

# Article

Why every product needs friction?

Sept 2026

Kind words from people I’ve

built with.

“Across two distinct brands, Juhi stood out for her ability to deeply understand each brand’s identity and translate it into thoughtful, relevant work. She combines creativity with strong attention to detail, adapts effortlessly across different audiences and styles, and consistently takes ownership from idea to execution. Dependable, proactive, and highly collaborative, she brings both creative thinking and consistency to every project.”

Rohan Pathak

Founder, Dawg Energy

“Juhi is a rare multidisciplinary Product Designer who combines strong product thinking with end-to-end ownership. She led complex products across web and mobile, while extending her impact beyond design into product testing, branding, and marketing. What sets her apart is her ability to bring clarity and structure to complexity, collaborate seamlessly across teams, and confidently operate beyond traditional design boundaries.”

Galen Simmons

CEO, Accolade, NY

“When I set out to build a new team at Accolade, Juhi was the very first person I called. What sets her apart is how she thinks, she takes the time to understand why a problem matters before deciding how to solve it. Over two years of working together, she became someone I trust completely with ambiguous, high-stakes problems, consistently bringing thoughtful reasoning, creative instincts, and confident ownership to her work.”

Khuzema Ujjainwala

Lead Designer, Salesforce

“Juhi shipped some of the hardest work on our roadmap, designing complex products for real-world, high-pressure environments while navigating constantly evolving requirements. She moves fast without compromising craft, her first drafts were often strong enough that our conversations could focus on sharpening the idea rather than fixing execution. She grew from designing individual experiences to thinking in systems, while consistently stepping beyond her scope to help the team move forward.”

Nikith Dsouza

Senior Product Designer, Accolade

“Juhi combines visual craft with true end-to-end ownership. She turns complex, ambiguous requirements into polished, build-ready experiences across web and mobile, while consistently looking beyond her immediate scope to elevate the broader product. From product design to branding, website design, and testing, she brings structure to complexity, stays calm under pressure, and is someone a team can genuinely rely on.”

Raghu Narayan

Head of Business Ops, Accolade

Drag or scroll to explore

Off the

grid.

Read list

1. dark matter

  1. brief history of time
  1. art of noticing
  1. things are what you make of them

watch list

  1. dead poets society
  1. dark
  1. goodwill hunting
  1. attack on titan